We are a leading integrated multimedia group in Poland with the number one position in subscriber based pay TV through Cyfrowy Polsat, and a leading position in TV broadcasting through TV Polsat. We provide a comprehensive multimedia offer designed to appeal to the entire family. As part of our multi-play offer, we provide to our subscribers DTH, broadband Internet and mobile telephony services in MVNO model. Next to HSPA+ Internet, recently, we launched Internet access services in the latest LTE technology, which makes us the first provider to offer this technology in Poland.

In pay TV, we are the largest pay TV and DTH provider in Poland and the fourth largest DTH platform in Europe by number of subscribers. As of and for the year ended December 31, 2010, we had a domestic market share of approximately 55%, over 3.4 million subscribers and approximately 48% of net subscriber additions in the growing Polish DTH market. We offer our subscribers access to approximately 90 Polish language TV channels, including sports, music, lifestyle, news/information, children's, education and movie channels. We offer all of Poland's main terrestrial channels, including POLSAT, TVP1, TVP2, TVN and TV4, and we are the only DTH operator to offer the combination of Polsat Sport, Eurosport and Polsat Sport Extra, the first, second and fourth most widely viewed sports channels in Poland in 2010. In addition, we offer our subscribers 21 HD channels and provide nVoD and catch-up TV services.

In TV broadcasting, we are one of the two leading private TV groups in Poland in terms of revenue and advertising market share and the third largest broadcaster in Poland, the second largest TV advertising market in Central Europe. Our main channel, POLSAT, was number two in terms of audience share with a 16.0% share in 2010. We also broadcast thematic channels, which had a 3.2% combined audience share in 2010, and sell advertising space on our channels and certain third party channels. We are a licensed broadcaster of 13 TV channels consisting of general entertainment, sports, news, business, lifestyle, movie and children's channels. Based on data from Starlink, we estimate that we captured a 22% share of the approximately PLN 3.84 billion Polish TV advertising market in 2010.

Source: Starlink; Cyfrowy Polsat's estimates; NAM, all 16-49, all day, SHR%